Business Development Manager – Nursing Homes

About this role

Fidelis Health and Social Care Ireland is expanding its Nursing Homes Division and seeks an experienced, commercially driven Business Development Manager to spearhead growth across this key sector. The nursing home market in Ireland represents one of the largest buyers of agency nursing and care staff in the country, and Fidelis is positioned to capture meaningful market share through superior service, compliance standards, and candidate quality. This is a 180-degree role requiring both high-volume new business development with nursing home operators and direct candidate recruitment and placement management.

Responsibilities

• Identify, target, and win new nursing home accounts across independent operators, group-owned facilities, and voluntary sector care homes throughout Ireland
• Build and manage a robust new business pipeline, tracking prospective accounts through cold outreach, referral, networking, and warm lead conversion
• Conduct site visits, service presentations, and commercial negotiations with Owners, Directors of Nursing, Deputies, and HR/Finance leads at nursing home operators
• Develop tailored service proposals demonstrating Fidelis’s compliance framework, nurse vetting standards, and competitive pricing to prospective clients
• Achieve monthly GP targets and new account KPIs, providing accurate pipeline reporting and commercial forecasts to the Head of Business Development
• Represent Fidelis at nursing home sector events, HIQA stakeholder forums, and Nursing Homes Ireland conferences to build brand presence
• Monitor competitor agency activity, market rates, and HIQA inspection developments to position Fidelis advantageously in the market
• Develop referral relationships with nursing home groups to enable multi-site account wins
• Source and engage qualified Registered General Nurses (RGN), Registered Psychiatric Nurses (RPN), and Healthcare Assistants (HCA) for placement into nursing home settings
• Conduct candidate registration, competency screening, and clinical assessment to determine suitability for nursing home environments
• Maintain a live, compliant candidate pool with all required documentation: NMBI registration, Garda vetting, immunisation records, manual handling, safe medication management, and mandatory training
• Coordinate shift fulfilment, block bookings, and interim placements matching candidate availability and competency to client requirements
• Own and grow the nursing home client account portfolio, acting as primary relationship manager for all assigned accounts
• Conduct quarterly business reviews with key nursing home accounts to review performance, address issues, and identify growth opportunities
• Respond to HIQA inspection notifications and support clients with urgent staffing requirements during inspection periods
• Ensure all nursing home placements comply fully with HIQA registration requirements, Nursing Homes Support Scheme obligations, and Fidelis internal compliance standards
• Maintain thorough records of client agreements, shift confirmations, candidate assessments, and incident reports

Requirements

• Minimum 2 years’ experience in a new business development role within nursing home or residential care staffing
• Proven track record of winning and onboarding new nursing home accounts, with demonstrable placement revenue generated
• Experience in a 180-degree recruitment model managing both client sales and candidate supply
• Direct experience recruiting and placing RGNs, RPNs, or HCAs into nursing home environments
• Strong commercial skills with a track record of achieving or exceeding GP targets
• Working knowledge of HIQA standards applicable to registered nursing homes in Ireland
• Excellent relationship-building skills with Director of Nursing level and above
• Full clean Irish driving licence; willingness to travel nationally
• Currently based in or willing to relocate to / regularly operate across the Republic of Ireland

Benefits

• Company car or car allowance
• Laptop and mobile provided
• Pension scheme
• 25 days annual leave plus bank holidays
• Performance bonus (uncapped commission)
• CPD support

Desirable

• Existing network of nursing home operators, DoNs, and procurement contacts in Ireland
• Knowledge of Fair Deal Scheme, Nursing Homes Support Scheme, and bed occupancy pressures facing the sector
• Familiarity with nursing home group structures (e.g., Mowlam, Orpea, Bartra, Aperee) and their procurement processes
• Experience using a recruitment CRM (Bullhorn, Bond Adapt, or similar)
• Background in nursing or care — understanding clinical environment from a candidate perspective

Performance Targets

• Minimum 6 new nursing home accounts opened per quarter
• Monthly GP target of €25,000+ rising to €40,000 by month 12
• Active candidate pool of 50+ RGNs/RPNs/HCAs maintained for nursing home placements
• Client account retention rate of 87%+ across managed portfolio
• Average vacancy response time to nursing home requests of under 90 minutes
• Minimum 20 placements per month (shift, block, or permanent) by month 6